Brent Antonson

What the Hell is... Gestalt Psychology?

Gestalt and the Mind’s Eye: How Perception Shapes Persuasion Ever notice how an ad can make you feel something before you’ve even realized what it’s selling? That’s not magic — it’s Gestalt psychology at work. Born in early 20th-century Germany, Gestalt theory argues that we perceive...

When Science Turns Upside Down

When Science Turns Upside Down One of the strange joys of living in this age is watching “facts” get overturned right in front of us. With the Internet amplifying every shift, it feels like we’re constantly being asked to update our mental maps. Take wine. First it was good...